An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.
When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
Personalization can generate $20 in ROI for every $1 invested
The most recent research found that email marketing generates $0.08 in revenue per email.
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